Hick’sLaw

Psychologist William Edmund Hick posited a simple, yet ground breaking notion:

The more choices a person has in front of them, the longer it takes to decide.

Auser must weigh more options, which can lead to confusion. In other words, having many choices may be healthy in some sectors, but it is not a good thing when it comes to interacting with digital products. Interaction design allows viewers to make simple decisions, sections at a time. While a user may choose from many options on a website, most e-commercestores apply Hick’s law to segment choices and categorise products for easier searching, clicking, and buying.

This is something I must take into account. If we give the user to many options it might become to complex. What we need is a user friendly imersive interaction.

‍