You maythink writing is putting one word in front of the other, but there is a lot toconsider when you choose your words. Use them well, and users will organicallyexperience a positive way of interacting with your business. If you do notconsider whom you are talking to when you write, it can be just as bad as notwriting at all. Words on a website should be simple to understand, but at thesame time, they should convey much meaning – and they should talk to the rightdemographic. The rule of thumb here is to use conciselanguage anddo not have much, if any, fluff.

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